Company News, Marketing News

Saie Anything, Paltrow’s Beauty Bet

Goop creator and Unilever invest in Saie.

One new cosmetics brand has a star-studded lineup of financial backers. Unilever and Gwyneth Paltrow are the latest investors in Saie, a clean makeup line launched by blogger Laney Crowell. Saie (pronounced “say”) launched last year. The lineup includes mascara ($24), brow gel ($18), lip balm ($16) and lavender eyelash curler. Most recently, Saie added a lipgloss, highlighters and something called Glowy Super Gel, which is described as a sheer, sparkle-free illuminating product. Saie is ju...

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